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发布日期:2024-05-14 18:18    点击次数:147
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近日,长三角“古镇游”迎来热潮。

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Ancient towns in the Yangtze River Delta region have experienced a surge in visitors recently as domestic tourism gradually recovers.

Ancient towns in the Yangtze River Delta region have experienced a surge in visitors recently as domestic tourism gradually recovers.

“五一”期间,《锦夜·青靛甪直》夜游秀在苏州甪直古镇上演。图源:甪直古镇

位于浙江德清县的新市古镇,在“五一”期间累计接待游客人次较2019年同期增长201.5%。位于苏州的甪直古镇,其“青靛甪直”夜游项目连续多日售罄,搜索热度环比上涨278%。

为何今年古镇再度出圈?大批游客究竟是因何被吸引?

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以活动引人流

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长三角古镇资源丰富,在中国历史文化名镇目录中,超过四分之一的古镇位于长三角。

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TheYangtze River Deltais home to over 25% of China’s famous historical and cultural towns.

TheYangtze River Deltais home to over 25% of China’s famous historical and cultural towns.

根据在携程网上抓取的2000余条相关评论,除了针对“美景”“建筑”的常规赞美外,“表演”“演出”等关键词的出现频率较高。

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Among the over 2,000 comments on Ctrip.com, a leading Chinese online travel platform, the delta was frequently praised for its “beautiful sceneries,” "architecture" and "performances."

Among the over 2,000 comments on Ctrip.com, a leading Chinese online travel platform, the delta was frequently praised for its “beautiful sceneries,” "architecture" and "performances."

演出、活动的重要性,也反映在各个古镇今年“五一”的安排上。

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安徽鸠兹古镇。图源:芜湖发布

安徽鸠兹古镇在“五一”期间推出了近30个节目,包括武术、戏曲、舞蹈、巡游、打铁花、烟花秀、电音舞台等,每天上演场次达一百多场。

Jiuzi town in Anhui Province offered nearly 30 programmes, including martial arts, opera, dance, parades and "iron flowers" ( a folk-art performance of throwing molten iron to create fireworks), with over 100 shows daily.

Jiuzi town in Anhui Province offered nearly 30 programmes, including martial arts, opera, dance, parades and "iron flowers" ( a folk-art performance of throwing molten iron to create fireworks), with over 100 shows daily.

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浙江乌镇在假期里推出“好好生活节”,游客们在景区内可以逛市集、看情景剧演出、水陆巡游、尝试手作体验、品特色美食、野炊、参与寻宝类亲子活动等,体验更加丰富的古镇玩法。

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In Wuzhen, Zhejiang Province, tourists could visit the market, watch sitcom shows, participate in sightseeing trips by boat, try craft workshops, tase the local food, or engage in treasure hunting activities with children.

In Wuzhen, Zhejiang Province, tourists could visit the market, watch sitcom shows, participate in sightseeing trips by boat, try craft workshops, tase the local food, or engage in treasure hunting activities with children.

美景出片

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虽然此前被吐槽存在同质化问题,但黑瓦白墙、小桥流水的美景,依旧是大众前往古镇的主要原因。

Despite the complaints about homogenity, large numbers ofpeople flockto the town for its architectural charms, such as black tiles and white walls, complemented by small bridges and flowing streams.

Despite the complaints about homogenity, large numbers ofpeople flockto the town for its architectural charms, such as black tiles and white walls, complemented by small bridges and flowing streams.

古镇美景受宠,与当下年轻人的潮流有关。一方面,古镇美景更易出片。

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Ancient towns have drawn the attention of young people because they provide a perfect setting for taking great photos.

Ancient towns have drawn the attention of young people because they provide a perfect setting for taking great photos.

身着新中式服饰的游客在苏州平江老街乐享假日时光。图源:视觉江苏网

网上搜索“古镇拍照”,相关内容涵盖方方面面,包括取景地选择、拍照姿势分享、相机参数、照片滤镜,甚至是古镇拍照穿搭。

Travel platforms offer all kinds of information about photography, such as the best location, posing styles, camera setups, and dressing choices.

Travel platforms offer all kinds of information about photography, such as the best location, posing styles, camera setups, and dressing choices.

此外,随着今年新中式服饰的兴起,古镇也成为拍照的最佳取景地。

These destinations have also seen an increase in people taking photos while wearing neo-Chinese styleoutfits.

These destinations have also seen an increase in people taking photos while wearing neo-Chinese styleoutfits.

另一方面,古镇的慢节奏也能满足年轻人“喘口气”的需求。有网友说,“在古镇坐了一天,主要是想感受平淡悠闲的生活。”

Furthermore, ancient towns become attractive for their slow-paced lifestyles. A visitor commented online that it feels good to feel the calm and leisurely life simply by sitting in the ancient town for a day.

Furthermore, ancient towns become attractive for their slow-paced lifestyles. A visitor commented online that it feels good to feel the calm and leisurely life simply by sitting in the ancient town for a day.

接受适度商业化

保险

“商业化”是古镇面临的一个主要负面评价。不少游客表示,商业气息过浓,破坏了古镇原有的氛围,“要购物还不如去逛商圈”。

Ancient towns have also faced criticism ofover-commercialization. Some touristsargue that travel should not resemble shopping.

Ancient towns have also faced criticism ofover-commercialization. Some touristsargue that travel should not resemble shopping.

游客对于“商业化”的批评,主要分为以下两种情况。

一方面,商业化不能与高票价共存。门票对应着高期待的体验或对等的服务、美景,当游览体验被随处可见的商铺和无限制的人流影响,高昂的票价便成为游客的眼中钉。不少古镇运营意识到这点,在假期间纷纷降价。

另一方面,商业化设施不齐全也同样会遭到批评。有游客认为,古镇开发讲究适度商业化,在保留每个古镇特色的同时,加强游客的文化体验,以实现城镇历史文化的保留与传承。

There are also concerns about insufficient public services that affect cultural preservation and visiting experiences.

两队杀得犬牙交错,互有胜负。江苏两员女将郭琦和沈阳双双获胜,稳定了大局。在双方分别两胜两负的情况下,韦奕凭借深厚的残局功底,和万云国展开激烈争夺。经过近60回合的大战终于取胜,帮助江苏喜迎四连胜。

There are also concerns about insufficient public services that affect cultural preservation and visiting experiences.

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鸠兹古镇and游客have古镇声明:该文观点仅代表作者本人,搜狐号系信息发布平台,搜狐仅提供信息存储空间服务。